The branding for Aurum is designed to exude sophistication and craftsmanship, much like its carefully curated menu. The gold-embossed logo, applied across leather-bound menus, aprons, and environmental signage, creates a sense of refinement and exclusivity. Deep blue tones paired with warm metallic accents establish a timeless, elegant aesthetic, while textures like embossed leather and aged brass add depth and authenticity. Every detail is thoughtfully chosen to create a cohesive identity that enhances the dining experience, making Aurum feel both welcoming and luxurious.